Itsby bitsy bikini, teenie weenie price tag.
Seafolly Seafolly has been a swimwear staple for Australians for years, and it's not hard to see why: their pieces are stylish (the new Summer Somewhere campaign, particularly), supportive, and well-crafted. Price range: from $49.95 Shop from: Seafolly Lycra Swim
Cotton On The shopping centre cornerstone is great for simple, on-trend styles at a super affordable price point. Price range: from $24.99 Shop from: Cotton On
BAIIA The Australian brand is known for creating versatile bikinis that provide enough coverage they can double as a one piece as well as being reversible and interchangeable, so you it feels as though you're getting four times what you paid for. Price range: From $119 Shop from: BAIIA
Endless For fun prints and classic cuts at half the cost of some designer brands, you can't surpass Endless, which is exclusive to THE ICONIC. Price range: from $49.99 Shop from: THE ICONIC
Faithfull The Brand Known best for their feminine and flow pieces made for wearing poolside, Faithfull The Brand also design equally chic swimwear pieces if you love to match your bikini and throw-over ensemble. Price range: from $90 Shop from: Faithfull The Brand, David Jones
Bond-Eye Don't be deterred by Bond-Eye's one size fits all approach to swimwear. The iconic handmade crinkle fabric has enough stretch to "fit most sizes" in cuts and silhouettes that are ultra-flattering. Price range: from $80 Shop from: THE ICONIC, Surf Stitch & Bond-Eye
Bydee If you're looking for the perfect swim pieces for a holiday to the Mediterranean or you just want to channel The White Lotus whenever you're poolside, Bydee's bikinis bring endless vacay vibes. Price range: from $79 Shop from: Bydee
Nude Lucy Founded in 2010 with the desire to design premium everyday wardrobe pieces without the premium price tag, Nude Lucy's swim range follows the same purpose with perfect execution and stunning pieces. Price range: from $50 Shop from: Nude Lucy, THE ICONIC
Recycled Nylon Spandex Fabric Maddison Hockey is the Shopping Editor (digital) at marie claire and ELLE. When she’s not online shopping, she’s furiously binge-watching the latest watercooler show, but more often than not, she’s doing both simultaneously.